Our proposition is simple: let's educate our children on a healthy skincare routine – nothing extravagant, just enough to inspire good habits and provide protection. Enter Flower Baby, offering the products tailored for children's skin – gentle, minimal ingredients of high quality. Our starter line includes a face wash, two face creams and make up remover. The first cream, designed for beginners, creates a protective barrier to retain natural moisture and repel pollutants. The second, formulated for pre-teens, not only safeguards and moisturizes but also boasts antibacterial properties for the onset of acne years.

Every day, our faces bear the brunt of millions and billions of pollutants, chemicals, sun damage, and the impacts of changing climates and poor air quality – a relentless assault that begins from the day we are born. The face, perpetually exposed, becomes the canvas on which the story of environmental influence is etched. In the evolution of our atmosphere, pollution has escalated over the years, yet our focus on protecting our faces often only begins in adulthood.

As long as mothers have readied themselves, children have observed their rituals. I vividly recall my grandmother's nightly routine – curlers, teeth brushing, face cleansing with a cotton cloth, followed by eye cream and face and neck moisturizer. Every night the same practice, and many times id ask “if I could have some” and she’d always say 'Oh no, honey, you're too young for this; it's for wrinkles.' Decades later, I became a mother, created my own skincare routine and my daughter watched with curiosity. Her question echoed mine from the past, 'Can I have some?' My response mirrored my grandmother's, 'Oh, love, you don't need this; your skin is too young.'

Reflecting on this, I questioned why I now use creams and serums in my routine and the realization struck – for the first two decades of my life, I left my face exposed to pollutants, chemicals, and daily sun damage without protection. This led me to ponder why, for generations, we instill in our children the notion that skincare is only essential after problems arise, rather than as a preventive measure. It's not about vanity and wrinkles; it's about implementing the importance of a healthy skincare routine to protect from pollutants, climate, sun damage and bad air.

 

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We're here to provide you with products, guidance, and support. Together, let's usher in a new generation of healthy, happy skin."